DU/ER

OUR STORY

A category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bikelane to boardroom to an evening out, all in a single pair of pants.

HOW IT STARTED

After decades in the jeanswear business our founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged.

“Putting on a pair of DUER’s casts a vote for slow fashion, more adventure and plant-based apparel.”

Pants From Plants

We’re on a mission to eliminate plastic (oil-based fibres) from our apparel. Currently, 95% of fibres used are plant-based or recycled.

Vertically Integrated

Owning our factory ensures high quality across products and oversight of safe, ethical operations.

Timeless Collection

We don't chase trends. An emphasis on seasonless styles supports our philosophy to do more with just a few well-made things, and minimizes waste.

 

 

85 products
  • DU/ER Performance Denim | Relaxed
    $149.00
    $149.00
  • DU/ER NoSweat Pant | Relaxed
    $149.00
    $149.00
  • DU/ER StayDry Performance Denim Jacket
    Sold out
    $149.00
  • DU/ER Performance Denim Shorts | Galactic
    $89.00
    $89.00
  • DU/ER LiveFree Adventure Pant | Sediment
    $159.00
    $159.00